Oceans: Exploring the Unexplored
Schmidt Ocean Institute
The world’s oceans are vast and mostly unexplored. Their complexities are linked with all life on earth and understanding them is critical to understanding our existence on this fragile planet. Former Google CEO, Eric Schmidt and his wife Wendy Schmidt are passionate about this idea, which led to the founding of Schmidt Ocean Institute (SOI); an organization devoted to exploring and understanding the ocean through advanced research, discovery and the open sharing of information.
SOI approached Visceral to rethink the ways in which their website can support their mission of connecting the scientific community and general public. This was an exciting opportunity to develop a dynamic experience showcasing the cutting edge research taking place on board their research vessel, the RV Falkor. The website virtually immerses users into their vital work, sharing daily updates from their scientific cruises and achievements as they develop some of the world’s most advanced oceanographic research technologies.
The site serves as an active knowledge platform, disseminating the scientific products from each cruise. It connects the world’s researchers to all facets of their work including cruise data and scientific publications in new, important ways. It celebrates the global collaborations taking place, showcasing the academic institutions, organizations and science teams that conduct research on board RV Falkor.
Visually and creatively, the site reflects SOI as an innovative leader in their field. It builds a compelling experience that provides clear pathways to their wealth of knowledge and information. Stunning photography and data visualizations are woven throughout the experience, sharing the achievements of an organization known for their fresh but scientifically grounded approach to oceanographic research.
See their impact
Keep up with the latest news and updates from around the institute, including achievements and scientific breakthroughs. See how SOI is using their experience to solve global challenges.
Explore diverse layouts
Unique and visually compelling layouts engage audiences throughout the site.