Unlocking Creativity In Young People
The Herb Alpert Foundation
The Herb Alpert Foundation is a Los Angeles-based organization that supports programs that promote compassion and creativity in the community. Partnering with the foundation presented a unique challenge: How could we transform their website to reflect the creativity and inspiration that Herb’s music and art provides as well as inform the audience about the important initiatives the foundation supports?
We created a simple but vibrant and dynamic experience that embodies Herb’s creative flair while still presenting the foundation’s work in an effective and digestible way. We discovered an opportunity to integrate motion and vibrancy reflective of the foundation’s mission and it’s iconic namesake. Leadership within the foundation allowed us to introduce an organizational branding system to the website.
Vibrant and Dynamic Design
We approached the design knowing that we wanted to push our creativity. Our designers came together to really extend the color palette and take advantage of the Herb Alpert Foundation’s beautiful imagery to showcase the spirit of the foundation.
We also included dynamic animation of images, text, and abstract shapes to extend the motion expressed through the images of art, musicians and dancers. This motion along with the brush font style on titles gives the site a feeling of raw energy.
The Herb Alpert Foundation funds three main areas: Arts, which includes Arts Education, Focus on Jazz, and Support to Professionals; Compassion and Well-being; and Legacy Gifts. We wanted to highlight the breadth and diversity of the foundation’s positive effects on students, organizations, and professionals.
Beyond the core funding areas, the site also tells the story of the Foundation, showcases the foundation’s grantees, and provides the latest news and press about the foundation’s impact.