Sparking Lasting Change in Healthcare

Health Foundation for Western & Central New York

Since 2002, the Health Foundation for Western and Central New York (HFWCNY) has awarded more than 400 grants totaling more than $30 million to advance their mission to improve health outcomes for two of the most vulnerable and underserved populations in the region—vulnerable older adults and children impacted by poverty.

HFWCNY approached Visceral to refresh their brand and build an online presence that highlights their funding priorities and illuminates the impact of their programs and partners. The site connects grantees and community partners to important news updates, events and resources—working to build relationships with partners and acting as a credible source for information about the issues they address.

A focus on focus areas

An overview of each of HFWCNY’s focus areas are delivered along with the their vision, strategies, programs and outcomes.

Sharing outcomes

The site connects audiences with valuable resources to further understanding the healthcare landscape, issues and policies.

Building connections

The site showcases the diverse partnerships and programs built around HFWCNY’s focus areas and connects grantseekers to funding opportunities.

Growth since launch


decrease in the bounce rate

>1 min.

increase in the average session duration


increase in pages per session