Sparking Lasting Change in Healthcare
Health Foundation for Western & Central New York
Since 2002, the Health Foundation for Western and Central New York (HFWCNY) has awarded more than 400 grants totaling more than $30 million to advance their mission to improve health outcomes for two of the most vulnerable and underserved populations in the region—vulnerable older adults and children impacted by poverty.
HFWCNY approached Visceral to refresh their brand and build an online presence that highlights their funding priorities and illuminates the impact of their programs and partners. The site connects grantees and community partners to important news updates, events and resources—working to build relationships with partners and acting as a credible source for information about the issues they address.
Growth since launch
decrease in the bounce rate
increase in the average session duration
increase in pages per session