Rebranding Global Public Health
Global Health Advocacy Incubator
The Global Health Advocacy Incubator (GHAI) at the Campaign for Tobacco-Free Kids draws on lessons learned from tobacco advocacy to provide technical assistance, capacity building, and training to other public health advocacy initiatives funded by Bloomberg Philanthropies.
GHAI needed to develop an independent brand to help broaden name recognition and communicate their services beyond the tobacco sector of public health.
We partnered with GHAI to produce a brand and visual identity that could support their goals and their growth. Through a series of brand exercises, GHAI articulated key values, services, and audiences that contributed to building a visual aesthetic that was an independent expression of their organization. With a new logo, tagline, visual identity, and suite of materials, GHAI has new communications tools that reflect their true voice and position as leaders in building health policy advocacy programs.