Fighting Trade Secret Theft and Corruption
Center for Responsible Enterprise and Trade
The Center for Responsible Enterprise And Trade (CREATe) is a nonprofit dedicated to helping multi-national companies reduce counterfeiting, piracy, trade secret theft and corruption. Visceral overhauled their existing site, focusing on a clarified mission; enhanced marketing of their unique services; and a new library of resources.
The foremost challenge of the redesign was to market CREATe’s diverse services in a clear and compelling way. This was achieved through the careful balancing and positioning of CREATe’s content across the site. In doing so, we helped the organization clarify their paid and free service offerings in a way that didn’t dilute their mission as a nonprofit.
Additionally, we built a library of CREATe’s resources, searchable via comprehensive taxonomy. Data collection mechanisms were put in place to garner valuable user information before download, and also to track conversions (downloads) via Google AdWords campaigns.