Celebrating Philanthropic Leadership
The David & Lucile Packard Foundation
The David & Lucile Packard Foundation works to improve the lives of children, families and communities by restoring and protecting our planet. The Foundation engaged Visceral in the creation of a digital communications strategy and responsive redesign in celebration of their 50th anniversary.
The site brings the Foundation’s most compelling stories to the forefront of the experience. Rich video and editorial features share the innovative work of their grantees and the causes they serve. Stories of Progress provides a showcase that is visually compelling and easy to navigate. A thoughtful taxonomy structure allows the stories to be fed into the appropriate program areas on the site.
The responsive website is built on WordPress. It uses some of the latest and most powerful tools that make publishing fresh content and updating the site effortless. Many aspects of the site work for both the user and the Foundation’s staff as updates automatically feed to relevant sections via taxonomy. The site’s Google Analytics platform provides important insights into traffic and site behaviors.