Creating Foundations for Healthy Lives
Good nutrition in the 1,000 days between a woman’s pregnancy and her child’s second birthday sets the foundation for all the days that follow. 1,000 Days is the leading nonprofit organization working to ensure a healthy first 1,000 days for mothers and children everywhere.
Originally founded in 2010 by then-Secretary of State Hillary Clinton, the Bill & Melinda Gates Foundation, and other nonprofit organizations, 1,000 Days achieved independent 501(c)(3) status in 2015. It was the perfect time to engage with Visceral and revisit their brand and the ways in which they champion the cause, advocate for women and children and mobilize supporters.
This was an opportunity to refresh the brand and develop an online experience that would help 1,000 Days connect to mothers-to-be and policy makers, their primary audiences.
A new look
A logo refresh spearheaded the creation of a new visual identity better aligned with 1,000 Days’ position as the leading voice in infant nutrition and gave them a visual language for building momentum around their cause.
Connecting with Supporters
As 1,000 Days grows, they have the ability to create campaign specific pages, such as the #FAIRSTART campaign, that motivate users to champion the cause. The flexibility of the site enables it to adapt and promote these initiatives and engage supporters.
Growth since launch
increase in the average number of pages per session
increase in the average time on site
increase in referral traffic
increase in social media following