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Allen Hopper

Chief Creative Officer

What do you do at Visceral?

I lead our team and our partners in the creation of brands and digital experiences that help address some of the most complex social and environmental issues of our time. I get close to the issues, understand the audiences we are trying to reach, then deliver on the most creative solutions needed to reshape perspectives and drive people to take action.

What inspires you?

Pressure. I take creative inspiration from everyone and everything around me, but it’s really pressure that makes things happen for me. It can come in the form of a tough deadline where my most creative ideas get eked out in the last minute, or it can come from the pressure of solving a challenging problem (usually both). At Visceral, we work on some incredibly important issues, so the pressure of expressing them in compelling and relevant ways is a huge responsibility—that pressure inspires some of my most creative thinking.

What do you want to be when you grow up?

Still working on that, clearly. Can I be the new Shel Silverstein?

If you had 100 billion dollars, what would you do with it?

I’d invest a significant portion to ensure the longevity of the money and fund high-risk, bold initiatives working to address issues I’m passionate about, like the future of education, the wealth gap, and climate change. Was that too boring? Fine. I’d buy a big boat.