March 23, 2015

Visceral Serves Financial Industry with Custodia Financial

Matthew Billingsley • Chief Creative Officer

In October 2014, Visceral worked with Custodia Financial to launch a new website. We are excited to begin to collaborate with financial service industry clients along with our non-profit, education, biotech and clean and alternative energy clients.

Custodia Financial is a Dallas based institution focused on creating innovative products to improve retirement outcomes for individuals and families of all ages. The website needed a redesign to coincide with the release of their latest product: Retirement Loan Eraser. Specifically created to reduce retirement fund “leakage”, it is a unique product only offered by Custodia Financial.

The biggest challenge we faced was to launch the website weeks ahead of a detailed review of the RLE product. Our job was to complete the information architecture, design, develop and launch in record time. To do this we utilized a responsive one-page design built on WordPress with easy to manage features for their small team to maintain. Scalability and ease of use were priorities.

Since launching, the Custodia Financial team has grown with the addition of a Chief Technical Officer.

We’re proud to say the project also signals a shift in growth for Visceral as it has opened doors to other opportunities in the financial services and banking industry currently underway. It’s an industry that’s embracing digital technology like never before and we’re excited to explore it more in the coming months.

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