April 24, 2014

sfbike.org—Engaging and Informing Bay Area Cyclists

Allen Hopper • UX Lead & Creative Director

We recently worked with one of the nation’s oldest and largest cycling advocacy organizations—the San Francisco Bicycle Coalition in a comprehensive website refresh. The new site connects the Coalition’s 16k member base and all Bay Area cyclists to their vital advocacy work, opportunities to get involved and improvements to cycling infrastructure in and around San Francisco.

Some exciting features of the new site:

  • Fully responsive design that gracefully scales and reformats content to fit screens of all sizes from desktop to smartphones.
  • Customized publishing platform built on WordPress, giving the Coalition the ability to make quick and easy updates throughout the site.
  • Resources for Bay Area cyclists including maps, workshops, educational opportunities, regional bicycle law, and even instructions on how to properly lock your bike.
  • Street Campaign pages that report progress on infrastructure changes by neighborhood, informing SF residents on how they can safely take advantage of new bike lanes, bike shares and new bicycle-friendly routes.
  • News driven blog, giving the Coalition the ability to post quick updates on hot topics and encouraging fellow cycling advocates to get involved.
  • Clear pathways for supporters to get involved and join the Coalition in their advocacy efforts, connecting them to a wealth of volunteer and sponsorship opportunities.
  • An events calendar, giving the Coalition an easy platform to publish, promote and have cyclists register for their many events.

The team at the Coalition was a pleasure to work with. As some of the Visceral team are SF residents and cycling advocates, we enjoyed crafting this powerful platform and look forward to watching it’s future growth.

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