Landing pages. The chance to make a great first impression after your visitor types in your URL or links to your page from Twitter, Facebook, an email signature or ad. They landed there for a reason and you have just a few minutes to make it count before something else – like Kid President catches their attention ( I mean, who can compete with Kid President?) or they get overwhelmed by a page with crazy amounts of content and close the page.
We have had a couple of projects lately to create landing page experiences that will capture users’ email addresses while also raising their awareness around some key issues. So, we thought it was about time for some tips and tricks – noting what some landing pages do well – to keep in mind when designing a landing page.
Read Full Post
Consultants have a tendency to turn all services into commodities – a product-focused trend that is highly evident in the myriad of niche social media services now available in 31 flavors for organizations.
And while there has been tremendous value – game changing value – that content thought leaders have added to the communications conversation why content is important, a key failing of the “content strategy” movement is often explaining what makes good content. Content strategists are over eager to process, analyze and compartmentalize to death the collective pieces that compose a solid content experience but sometimes give short shrift what all those pieces are actually saying to the user.
Read Full Post
Organizations typically want to say a lot about themselves in their owned spaces online – every little detail of who they are and what they do. This often manifests itself as pages, and graphics, and charts and entire SECTIONS full of very long, highly irrelevant copy that few if any people ever read or act upon.
This is a common occurrence during the content strategy and development phases of the projects on which we work. And it’s about this time, during every project, that I like to talk to our partners about Hemingway.
Read Full Post
Laying a design foundation for a Content Management System (CMS) framework presents a number of challenges, not the least of which is in engaging in a bit of educated guesswork about how the client will evolve the site in the future.
The creative merits of CMS-powered websites must often yield to an unpredictable content maintenance scenario. For example, while you might provide guidance for the type of imagery to be used, the only true control is in the dimensions you design. And while you may provide a structure approach to the style/class in which to publish copy, you have no control over the amount used in page titles, sidebars, etc. Read Full Post
Welcome to the Visceral blog.
Over the course of the coming months we’ll be using this space to share our collective thoughts on Strategy, Design, Content and Development. We’ll talk about common problems we’ve found (and have hopefully overcome) in the web biz, as well as those looming challenges and opportunities on the horizon that deserve your attention. Read Full Post