Landing pages. The chance to make a great first impression after your visitor types in your URL or links to your page from Twitter, Facebook, an email signature or ad. They landed there for a reason and you have just a few minutes to make it count before something else – like Kid President catches their attention ( I mean, who can compete with Kid President?) or they get overwhelmed by a page with crazy amounts of content and close the page.
We have had a couple of projects lately to create landing page experiences that will capture users’ email addresses while also raising their awareness around some key issues. So, we thought it was about time for some tips and tricks – noting what some landing pages do well – to keep in mind when designing a landing page.