SEO is more important than ever. With thousands of new websites and blogs launching each day, the web is becoming a crowded place. Over the years, search engines have gotten smarter and sophisticated enough to distinguish between content that is relevant to your audiences and content that is written with the sole intention of pleasing the search engine. If you want a high search ranking these days, you’ll want to do one thing: write compelling and well formatted content—often. Yet many nonprofit and mission driven organizations are unaware of this fundamental shift in SEO practices. We encounter a great deal of misinformation that leads well-intentioned teams to lose precious hours trying in vain to generate SEO-friendly content, so we’ve put together this short guide full of useful tips so that you don’t have to waste time heading in the wrong direction.
You’ve sat attentively through the long fundraising meetings, poring over spreadsheets, donor stats, and event planning charts. You’ve spent months constructing a sensational annual campaign. Your Outlook calendar is peppered with all of the exciting fundraising events for the upcoming year. Donors, old and new, are going to fall hard for your org. You’re all set: commence kicking ass and taking names! Except as the year progresses, you’re increasingly disappointed that your org is not exactly where it should be. You don’t get it. Despite heavy promotion via social media, word-of-mouth, great content, and community events, you’re still coming up short. What gives?
It was a crazy, awesome, productive 2014 for us here at Visceral and we are excited for what 2015 will bring and what we will bring to it. We passed many milestones in 2014 and are grateful to our clients, friends and family who were along for the ride. Here is a rundown of all the great things from 2014. May your first week of 2015 be bright and fun. If it’s not, don’t worry. You have lots of other weeks to make up for it!
It’s that time of year again. The day after you give thanks for all the wonderful things in your life, you wait in line for hours to get the cheapest… well, everything. Black Friday and Cyber Monday have become synonymous with the day the Holiday season starts, sales on electronics, and treating yourself. It can be hard to step back and think about others. #GivingTuesday reminds you that during this busy time of year, there are many people and cause organizations that could really use your help and generosity. If your cause is not already involved with December 2nd, #GivingTuesday, now is the time!
As social media becomes a necessity for every organization, you may be asking yourself the question: “How can I make this easier?” There are many tools that help with social media monitoring, posting and scheduling. Making sense of these tools is half the battle so we thought we’d lend you a hand by comparing the two most popular tools on the market: Hootsuite and Buffer.
It’s been a fun and busy Fall season at Visceral with with the addition of our latest hire, Dana Jensen in the San Diego office. Dana is officially joining the Visceral team as a Junior Project Manager after interning with the us for the summer.
Here at Visceral, we recognize that some of the terms we use every day might sound a little bit like a foreign language to you. To make things easier, we have created this guide that defines many of the technical terms and acronyms that we use frequently so that you can familiarize yourself with the terminology before diving into a website redesign.
Once the decision has been made to redesign your organization’s website, what are the next steps? Regardless of the rationale, we have provided a guide for what you should know before engaging with a digital agency. A little pre-prep before making the hire will ensure you get the most return on your investment and create a productive relationship.
By now it is well understood that social media is important for a cause driven organization. When integrated with your website, it can increase traffic and heighten interactions with your audiences in new and meaningful ways. These are the top 10 ways we recommend integrating the different platforms of social media into your website.