You’ve heard it before, email marketing is a must for any mission-driven organization seeking to engage supporters consistently. Whether you are new to email marketing or a veteran looking to improve your email marketing efforts, this post will help you find the best email marketing platform that fits your unique needs.
In October 2014, Visceral worked with Custodia Financial to launch a new website. We are excited to begin to collaborate with financial service industry clients along with our non-profit, education, biotech and clean and alternative energy clients.
You know those promoted links that appear above and to the right of your search results when you Google something? That’s Google AdWords, Google’s online marketing service, in action. A business creates its personalized campaign in AdWords, and voila! Katie’s Cast Iron Cookware pops up right above your search results for “large skillet.” AdWords is, hands down, one of the most effective ways to drive traffic to your organization’s website.
In late 2014, we set out to redesign the website of the David and Lucile Packard Foundation, one of the nation’s largest philanthropic foundations. The Foundation provides grants to nonprofits whose work improves the lives of the global community and protects the environment. For the last three years, we have worked with the Foundation on a roadmap for an organization-wide adoption of digital and social platforms that connect diverse audience groups to some of the most pressing issues we face today.
SEO is more important than ever. With thousands of new websites and blogs launching each day, the web is becoming a crowded place. Over the years, search engines have gotten smarter and sophisticated enough to distinguish between content that is relevant to your audiences and content that is written with the sole intention of pleasing the search engine. If you want a high search ranking these days, you’ll want to do one thing: write compelling and well formatted content—often. Yet many nonprofit and mission driven organizations are unaware of this fundamental shift in SEO practices. We encounter a great deal of misinformation that leads well-intentioned teams to lose precious hours trying in vain to generate SEO-friendly content, so we’ve put together this short guide full of useful tips so that you don’t have to waste time heading in the wrong direction.
You’ve sat attentively through the long fundraising meetings, poring over spreadsheets, donor stats, and event planning charts. You’ve spent months constructing a sensational annual campaign. Your Outlook calendar is peppered with all of the exciting fundraising events for the upcoming year. Donors, old and new, are going to fall hard for your org. You’re all set: commence kicking ass and taking names! Except as the year progresses, you’re increasingly disappointed that your org is not exactly where it should be. You don’t get it. Despite heavy promotion via social media, word-of-mouth, great content, and community events, you’re still coming up short. What gives?
It was a crazy, awesome, productive 2014 for us here at Visceral and we are excited for what 2015 will bring and what we will bring to it. We passed many milestones in 2014 and are grateful to our clients, friends and family who were along for the ride. Here is a rundown of all the great things from 2014. May your first week of 2015 be bright and fun. If it’s not, don’t worry. You have lots of other weeks to make up for it!
It’s that time of year again. The day after you give thanks for all the wonderful things in your life, you wait in line for hours to get the cheapest… well, everything. Black Friday and Cyber Monday have become synonymous with the day the Holiday season starts, sales on electronics, and treating yourself. It can be hard to step back and think about others. #GivingTuesday reminds you that during this busy time of year, there are many people and cause organizations that could really use your help and generosity. If your cause is not already involved with December 2nd, #GivingTuesday, now is the time!
As social media becomes a necessity for every organization, you may be asking yourself the question: “How can I make this easier?” There are many tools that help with social media monitoring, posting and scheduling. Making sense of these tools is half the battle so we thought we’d lend you a hand by comparing the two most popular tools on the market: Hootsuite and Buffer.
It’s been a fun and busy Fall season at Visceral with with the addition of our latest hire, Dana Jensen in the San Diego office. Dana is officially joining the Visceral team as a Junior Project Manager after interning with the us for the summer.