All posts by jay


10 SEO Tips Nonprofits Should Know in 2015

SEO is more important than ever.  With thousands of new websites and blogs launching each day, the web is becoming a crowded place. Over the years, search engines have gotten smarter and sophisticated enough to distinguish between content that is relevant to your audiences and content that is written with the sole intention of pleasing the search engine.  If you want a high search ranking these days, you’ll want to do one thing: write compelling and well formatted content—often. Yet many nonprofit and mission driven organizations are unaware of this fundamental shift in SEO practices.  We encounter a great deal of misinformation that leads well-intentioned teams to lose precious hours trying in vain to generate SEO-friendly content, so we’ve put together this short guide full of useful tips so that you don’t have to waste time heading in the wrong direction.

Five Tips for Success

I had the honor of being part of the Marine Corps Scholarship Foundation (MCSF) Annual Scholarship Announcement Ceremony Panel.  MCSF is the Nation’s oldest and largest provider of need-based scholarships to military children.  Each year they award scholarships to college students and hold a ceremony with a panel of speakers who give brief talks with tips and tricks for succeeding in college, sounding smart in job interviews, maximizing internships, etc.

Visceral Vision Quest

Two weeks ago, the Visceral team met in San Diego for three days. The purpose of the meetings was to get some client work done, stare in each others eyes (not via Google Hangouts but for real) and spend some time focusing on Visceral. We work diligently to give much of our attention to our clients.  That’s our business and we love it, but we know now that it is really important for us to be selfish every once in a while and focus on Visceral itself. So, we came together and did just that.


Development Tips & Tricks – Summer 2013

One of the most fun things about being a web developer is that the job is constantly changing, but that can also make things a bit challenging.  Every so often we find a new tip, trick, script, or plugin that helps make our lives a little easier and our projects a little better.  Here are a few of the more recent ones that we’ve picked up.


Better Google Analytics

Every site we build these days has a Google Analytics tracking code.  You setup the account, drop the JavaScript into the page template and you’re good to go, right?  Well, sort of.  The baseline setup will get you some great stats but with all of the features that Google Analytics has, shouldn’t we be doing more for our clients?  The answer is of course yes… so here are a few quick tips and tricks you can use to do a better job at analytics.

Interactive Producer – San Diego

Visceral, a boutique digital communications agency, is seeking an Interactive Producer in San Diego to manage the day-to-day responsibilities of online marketing and web-design/development projects. The Interactive Producer will serve in a dual role of day-to-day client agency representative and project manager for multiple campaigns.

Finding your edge

If you’d have told me a year ago that I’d be writing a blog post based on something I heard in a yoga class I’d have called you crazy but a few months ago Visceral dev guru Kevin Freiberger convinced me to try a class and it’s been a great experience.  (Note: If you live in San Diego and you haven’t been to MOSAIC, you’re seriously missing out.)

Solve Together, Execute Apart

I just finished reading “Design is a Job” by Mike Monteiro. It’s a veritable how-to guide for running a design business and must-read for anyone in this industry. While I won’t review the entire book (trust me, just go buy it), one point of Monteiro’s was a particular favorite; Solve Together, Execute Apart.

Mobile App/Game Development with Corona SDK

By far the most talked about technology right now is mobile.  According to recent reports by the Pew Research Center, nearly half of American adults now own a smartphone. We’ve blogged before about creating sites with jQuery Mobile and the recent trend toward responsive design, but what about native games and apps?